Social Media

Social media is a great resource but a harsh mistress. Businesses and marketers love it due to the closeness of their consumers, but it doesn’t come without some risks. Any mistake you make will be seen by someone, so avoid the embarrassment by making sure you avoid these 12 rookie mistakes.

1. Proofread Everything

   It’s easy to miss out this stage and most of the time it’s harmless, but a missed letter or comma can have a big impact on how your brand is viewed.

2. Don’t Lie

   It’s easy to get caught up in the moment and try to be big and bold to get people’s attention, but remember you’re representing your business so always be truthful.

3. Don’t Ignore Your Customers

   You’re going to be the first point of contact for many of your customers, so make sure you take the time to talk to them and acknowledge them.

4. Don’t Lose Focus

   If you’re doing well on Twitter but not on Facebook, it might be tempting to just focus on Twitter, but this would be a mistake as you’d be letting a valuable asset go to waste.

5. Don’t go off Plan

   Whatever you do, don’t just start typing blind. Make sure you have mapped out what you’re going to say and what you want to get across.

6. Don’t Just Focus on Your Business

   This might sound odd, but constantly talking about just your business will quickly get tiresome even to loyal customers. Make sure you mix it up a little and have a bit of variety.

7. Don’t ignore the Basics

   Each social media site is very different and while you might be great on Facebook that doesn’t mean you won’t make a fool out of yourself on Twitter, so make sure you learn the basics of how each site works.

8. Don’t Underestimate Internet Trolls

   Trolls are part of the package – you should prepare yourself for them and know how to deal with them. The saying ‘don’t feed the trolls’ is certainly something you should follow if possible.

9. Don’t Jump on Trends

   If you see a trending topic you think you can utilise, make sure you know the background before latching on to it. Many businesses have faced criticism for tweets deemed to be in bad taste after they misunderstood the meaning of a trending topic.

10. Don’t Deny Your Mistakes

    Mistakes will naturally happen eventually and when they do, simply apologise and own up to it. Arguing or ignoring it isn’t going to look good.

11. Don’t Try to Do Everything

    Marketing using social media isn’t as easy as it looks, especially with multiple platforms to juggle. So why not hire expert help to avoid mistakes? Murri Marketing’s amazing team will gladly deal with all your social media marketing.

12. Don’t Cut Corners with Research

    It might be time-consuming, but make sure you do your research first before posting. There’s nothing worse than hundreds of people coming to tell you that you’ve made a mistake and it certainly doesn’t make your business look professional.